Season 1 | Episode 5 | Establishing a sustainable agri-business from the onset

Irrespective of location or industry – getting the right building blocks in place for your business, are critical. In the fifth episode of Tech Terrain Tony Ndoro talks to André Jooste, CEO of Potatoes SA; and Sinelizwi Fakade, Managing Director of Rocky Park Farming to discuss some of these building blocks that can give new farmers a head-start in their business – strategic elements that are equally important to established farmers to ensure sustainability. We also talk to Lafras Cronjé, Customer and Product Support Manager, John Deere Sub Saharan Africa and Patrick Roux, Managing Director: AFGRI Equipment about personal relationships and trusted business partners forming an important part of your agri-journey, and Lafras shares with us what “a distinct customer experience over a lifetime” means to them, and to you. Tech Terrain is powered by John Deere, in collaboration with Farmer’s Weekly and Brand Republic.

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