Season 1 | Episode 1 | The importance of a brand name in modern agriculture
We kickstart this series by exploring the importance of establishing a recognisable brand. Jacques Taylor, the MD of John Deere Sub-Saharan Africa opens the floor with the remarkable story on the establishment of the John Deere brand in South Africa. We pick the brains of the branding guru, Dr Ludi Koekemoer, CEO of AAA School of Advertising together with well-known expert in the fresh produce industry, Lindie Stroebel, Manager of Mission South Africa. There is also an exciting visit from Arno Botha that recently returned to home soil to join the Vodacom Bulls. Stephan Nel and Jaco Beyers, from John Deere Sub-Saharan Africa get practical about the importance of the day to day management of reputable brands and delivering on the brand promise.